The Personal MBA Summary - Master the Art of Business

The Personal MBA Summary

The Personal MBA Summary:- You don't need any degree to Become Successful.Business School, School or colleges doesn't produce successful people. They accept them, then take credit for their success. Self-Education is better than MBA. The Writer of this book Josh Kaufman read self help and business related books from local library in very low cost and understand all practical and business knowledge and Make it in a Compact format on a book "The Personal MBA- Master the Art of Business". Josh Kaufman says that There are total 5 principles of successful business and if The business doesn't have any one of them quality then it can't become successful. 

•Value Creation:- Without Value creation, it's a hobby

•Marketing:- Without Marketing, it's flop

•Sales:- Without Sales, it's Non-profit

•Value Delivery:- Without Value Delivery, it's Scam

•Finance:- Without Finance, It get closed soon

For Running a Successful Business let's Learn all of them

1. Value Creation

•Create Something that people want to buy. People Buy Something only for two reasons:

 i) Convenience:- Means the Product makes things easier, Quick, Easy, Reliable and Flexible

ii) High-Fidelity:- Means Your Product have attractive look, emotional attachment, is people get High Social Status with this item. If yes then people buy your product. 

2. Marketing

Marketing must Get attention through Remarkable and unexpected Tactics. 

When Apple launched their Ipod it says that it's not a Product, it's the collection of 1000 songs in your pocket. You also Make Some jingles for your Business. 

3. Sales

People buy from trusted sources. Before buying anything people wants social proof like Reviews and Asking from relatives where Social proof is generated through trust. Give High quality Customer Service.

4. Value Delivery

Customers becomes Marketer when you Deliver Higher Value than their Expectation. Successful people always deliver best service. 

5. Finance

Cash Flow must be Maintained to grow business and the Cash in Flow must be greater than cash out flow. (Income is greater than expenses).